What links a sofa (a symbol of comfort and rest) to sport? The furnishings in our homes, from sofas to armchairs and footstools, are not only the perfect place for those who love to relax, but also the best friends of sportsmen and women who want to recharge their batteries after a training session. Soon these comforts will become even more than that as many people will sit down to enjoy the Italian national team’s matches in a summer of football – either alone or in company! To this aim and to help cheer together, Calia Italia (founded 56 years ago to bring comfort and elegance into homes all over the world) has partnered with Casa Azzurri, the brand that represents the ‘Home’ of the Italian national football team.
Starting on 28th May 2021 and continuing through until 11th July, we’ll be running the campaign “Colora la tua casa di Azzurro” (Colour your home in blue). During this period, the footstool ‘U’Strozz’ by Calia Italia will be available in a limited edition dedicated to Casa Azzurri – offering everyone a way to celebrate the Italian national team starting right at home with your furniture. Click on this page https://casaazzurri.caliaitalia.com/ and find the nearest participating retailer
To celebrate our partnership with Casa Azzurri, Calia Italia has planned a special promotion. If you purchase a Calia Italia sofa and spend only 1 euro more, we’ll give you a limited edition version of the U’Strozz footstool. This iconic model has a refined design and is eco-sustainable because it is made with production waste. Thanks to the skilful work of the craftsmen, each footstool is a unique piece and the Casa Azzurri edition will make for the perfect companion to the most passionate fans of the Italian national football team.
This limited edition version is distinguished by an exclusive three-colour band packaging bearing the Casa Azzurri logo and a dedicated pendant with a commemorative photo of the Italian national team. It will be available in collaboration with selected retailers throughout Italy.
Are you ready to cheer on the coming magical nights, sitting comfortably on your footstool in the Azzurri edition? ‘The sky will be blue above (and inside) our house’!
Find your nearest participating retailer on this page https://casaazzurri.caliaitalia.com/