The ‘Salone del Mobile’ in Milan is one of the most eagerly awaited events of the year and sees the best companies in the handcrafted furnishing sector presenting their products to a vast international audience. Even in times of pandemic, this centre of creativity and design of the highest quality has been renewed and the live version of ‘Salone Internazionale del Mobile 2021’ will be held in Milan from September 5th-10th. Although it will be a reduced version, held between Rho and the Triennale, the event will not give up on its great exhibition potential. From today (Wednesday 30th June) its digital platform goes live, giving you the opportunity to admire most of the products that exhibiting companies would have normally presented at the traditional, live event in Milan (had it been held). Calia Italia is among the brands that take part in the ‘Salone del Mobile’ every year and this year we will be presenting our products both on the digital online platform (featuring a digital showroom) as well as at the live event in September.
The debut of the ‘Salone del Mobile.Milano’ represents a real revolution in the digital world – bringing together all of the players in the sector. Companies, products, partners, authors, photographers, designers, architects, buyers, etc. will all be able to share an interactive and immediate space that enhances and amplifies everything that happens physically at the fair.
For the second year running, Calia Italia will be presenting its ‘Virtual Showroom’ at ‘Salone del Mobile.Milano Goes Digital’. Our interactive, 3D digital showroom lets you view our iconic models in fine detail and also allows you to learn all about our new products – as well as our brand and our history.
‘Your Virtual Experience’ (the digital extension of Calia Italia’s ‘Your Comfort Experience’) is the epitome of elegance and high quality and you can already start to browse and choose the most comfortable models for your new sofa, footstool or armchair right from the comfort of your own living room.
A selection of our brand’s best models can also be found on the Salone’s digital platform, starting from today, 30th June 2021. Without even leaving the house, it is now possible to discover all the products that Calia Italia would be presenting at the ‘Salone del Mobile 2021’ if it weren’t for the COVID-19 restrictions. Think of it as a great way to visit the stand from a distance – without missing its magic and beauty.
The digital version of the ‘Salone del Mobile’ will act as a preview to the live event in September, which this year, due to restrictions, will be greatly scaled down. Each stand will have an exhibition space of 12 square metres and Calia Italia has decided to use this occasion to present a new collection…which we can’t wait to unveil to you! In the meantime, you can admire the rest of our collection on the digital platform of the show by clicking here.
We look forward to seeing you!