The Color of the Year is the color that will dominate the new year’s trends in all sectors, from fashion to furniture. The choice of the shade has a precise meaning and can influence not only our taste but also the choice of the color of our sofa or armchair. While last year Very Peri, a new shade of periwinkle blue, was chosen, for 2023 the choice fell on Viva Magenta, a shade descending from red that expresses strength and vigor. Also the furniture industry adapts to new trends, always on the lookout for something new. Indeed, at Calia Italia we have a range of models in trend with the Pantone 2023 color. Are you curious to find out more?
Viva Magenta, identified by number 18-1750, is a nuance rooted in nature descending from the red family. There are two reasons behind this choice: on the one hand it is a bold and exuberant color expressing joy and optimism about the future. After two years of pandemic, war and crisis, Viva Magenta represents an overwhelming drive towards the future, with a desire to build something new, to try new things and to express ourselves. It is a color that suits bold, rebellious, and clever personalities.
On the other hand, Viva Magenta is a color inspired by nature, by the red of the cochineal, a pigment used since ancient times as a natural dye which is still one of the brightest colors existing in nature. In a world dominated by technology, rediscovering nature is imperative: only by reconnecting with the planet will it be possible to rediscover ourselves and adopt a more respectful behavior towards the environment around us.
If you’ve already fallen in love with Viva Magenta, both for its shade and for the message it conveys and want to change the look of your home furnishings, the right time has come; a fashionable sofa in the Color of the Year will indeed create a bold, smart statement in your living-room.
The wide range of sofas and armchairs offered by Calia Italia includes fabric and leather covers in trend with the new nuance. Some examples are the armchairs Giuggiola and Madame G from the Superior collection and the sofa Alicudi from the Premium collection.
The Giuggiola is the ideal choice for those wanting to emphasize the bold character of their furniture. This armchair was in fact created to enhance the beauty and strength of women and is inspired by the “crocchie”, the braids with which the women of Matera who lived in the ancient neighborhoods – called “Sassi” – gathered their hair. In the Viva Magenta version, the Giuggiola represents the true essence of the Pantone 2023 shade: vigor, energy, a drive towards the future and a bond with nature and traditions.
If you want to enhance your furniture with a more international, elegant style, Madame G – the French variant of the Giuggiola – will be your perfect choice: both models feature a tail base that recalls the train of an evening gown, but the difference is all in the backrest. Instead of buns, Madame G’s backrest is inspired by the shape of a tulip, whose corolla is held together by elegant buttons that recall the capitonné upholstery.
If you are looking for a sofa in Viva Magenta, the right model for you is definitely the Alicudi, whose name comes from the homonymous Sicilian island. The Alicudi is characterized by armrests that draw an embracing motif, thus enhancing the concept of hospitality. Its tilt backrests will allow you to adjust the depth of the seat, as do the island’s beaches, which advance and retreat according to the tides. Nature and strength: two characteristics that belong to both the structure of the sofa and the color of the year.